There were 931 ICOs launched in 2017. While many of them attracted substantial investment, more than half of them failed.
There appears to be some trends in the behavior of the companies that succeeded. These companies did a great job of accounting for the additional fear, uncertainty, and doubt surrounding a market as volatile as cryptocurrency.
Here are a few of the key ways they did this
Focusing on the community
Promoting an ICO isn’t just about attracting new investors. It’s also about managing the community of investors who are already excited about your project.
Most, if not all, of last year’s successful ICOs had thriving communities communicating on platforms like Telegram or Discord, and these were typically very well managed by the founders or a member of their team.
By using these platforms to regularly communicate with investors and answer any questions surrounding the ICO, you can create a strong sense of community around your project and ease any fears that investors may be feeling.
No news is often seen as bad news in sensitive markets like this, which can spook investors into selling. Great communication can prevent the value of your token plummeting immediately after the ICO.
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How to Successfully Market an ICO
Go to the profile of Darren Lee
Darren Lee
May 25
There were 931 ICOs launched in 2017. While many of them attracted substantial investment, more than half of them failed.
There appears to be some trends in the behavior of the companies that succeeded. These companies did a great job of accounting for the additional fear, uncertainty, and doubt surrounding a market as volatile as cryptocurrency.
Here are a few of the key ways they did this.
Focusing on the community
Promoting an ICO isn’t just about attracting new investors. It’s also about managing the community of investors who are already excited about your project.
Most, if not all, of last year’s successful ICOs had thriving communities communicating on platforms like Telegram or Discord, and these were typically very well managed by the founders or a member of their team.
By using these platforms to regularly communicate with investors and answer any questions surrounding the ICO, you can create a strong sense of community around your project and ease any fears that investors may be feeling.
No news is often seen as bad news in sensitive markets like this, which can spook investors into selling. Great communication can prevent the value of your token plummeting immediately after the ICO.
Don’t skimp on the branding
In a market that remains plagued by duds and scams, you’ll struggle to get away with an ICO that has an unprofessional-looking website and lackluster social media channels associated with it. All the ICOs that walked the walk when it came to attracting investors also talked the talk via a high-quality website and strong media presence.
An ICO’s branding definitely extends to the personal branding of its founders too. Investors are always advised to check out a credentials before investing in a new cryptocurrency. The founders of last year’s successful ICOs clearly knew this, as their background was almost always prominently displayed on the company website, and many were very busy boosting the media presence in days and weeks leading up to the ICO.
medium.com/predict/how-to-successfully-market-an-ico-752a6fbfbc60
