Already at the beginning of the twentieth century, certain differences were noted in the tobacco substrates that were used to make cigarettes.
Whereas in Europe, special types of tobacco and their mixtures were preferred, in America, manufacturers, trying to reduce the cost of cigarettes without filters as much as possible, began to stuff them with what remained of the production of cigars, pipe tobacco and Marlboro red in the UK
https://www.cigstore.co/product-page/marlboro-red/ is allowed from 2019.
Of course, the cost of non-filter cigarettes in America was very low, while Europeans bought by no means cheap cigarettes, often made by hand.
There were no competitors for cigarettes without a filter: wealthy people smoked pipes and cigars, and those who had plenty of time, and cigarettes without a filter - the citizens were poorer. Over time, the fashion for cigarettes without a filter began to cover not only the male part of the population but also the female.
For example, cigarettes without filters turned from a usual inexpensive means to please themselves into a symbol of masculinity and independence - after all, they were smoked, in addition to men, by feminist women, revolutionaries, artists, in a word, all those who aspired to self-expression and independence, who quit then society a kind of challenge.
The real blow to the monopoly, which was owned in the minds of smokers of cigarettes without a filter, was the appearance of the first filters. Before that, a cigarette could only be inserted into a special mouthpiece, which also became a sign of well-being.